How to turn NIIW into a celebration for your entire practice
Infant Immunization Week (NIIW) is just around the corner. From April 22-29,
2017, communities across the United States will highlight the importance of
protecting infants from vaccine-preventable diseases and celebrate the
achievements of immunization programs in promoting healthy communities. Since
1994, NIIW has been a way to focus attention on the benefits of maintaining
high immunization rates in the community, state, and nationally.
professionals like you are an important reasons why we can celebrate high
infant immunization rates in this country. According to a national poll
conducted by CDC in 2014, a doctor’s recommendation was the #1 reason that
parents made sure their child got all of the recommended vaccines.
is a great opportunity for the entire practice—including physicians, nurses,
and receptionists—to show parents that your practice strongly supports
vaccination according to the CDC’s recommended immunization schedule. It’s also
a good chance to let parents know that on-time vaccination is the norm, despite
what they might hear in the media. According to CDC’s national poll, most
parents (86%) said that their youngest child received all of the recommended
vaccines at the time they were recommended. This is important information for
the parents who may think delaying or refusing vaccines is common practice.
are some ideas for ways that your practice can celebrate NIIW this year:
“Launch” NIIW by bringing
in breakfast or lunch for your staff. Bring copies of CDC’s “Talking with Parents about Vaccines for Infants[4 pages].” Use this opportunity to discuss ways that
your entire practice can promote NIIW to parents. Decorate your waiting room
with balloons, streamers, CDC posters, an NIIW banner, and coloring sheets.
Promote NIIW on Facebook
or Twitter. CDC has sample tweets
and Facebook posts you
can use during NIIW and throughout the year.
Run an article in your practice’s newsletter or on your website.
Play CDC videos in your waiting room or link to them on
Print fact sheets
on vaccine safety and vaccine-preventable
diseases and display them
in your waiting room or exam rooms:
Encourage your nurses
and receptionists to review any resources that you have displayed.
Take out an ad in your
local newspaper reminding parents to ensure that their children’s vaccines are
up to date.
making NIIW an event for your entire practice, you can raise awareness about
the importance of immunization for protecting children in your community and be
a strong voice in support of CDC’s recommended immunization schedule.